Insights on Storylines & Strategies

The Business of WWE

WWE; some big money storylines; Roman Reigns leading a stable is imminent; The Rock may be the new endgame of Reigns tenure as Universal Champion

October 11, 2020

The Mafia-style storyline Roman Reigns mentioned a few weeks ago in which The Tribal Chief portrays a mob boss character and is the leader of a Samoan faction (with The Usos and maybe even a few other members) is beginning to take shape. The Tribal Chief is set to take on Jey Uso inside Hell … Read moreWWE; some big money storylines; Roman Reigns leading a stable is imminent; The Rock may be the new endgame of Reigns tenure as Universal Champion

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Smart business people always keep their eyes on their long-term vision

October 4, 2020

Vince McMahon has successfully created another Brock Lesnar-type figure in WWE over the past several years who has the ability to dominate his opponents in the ring and also has the ability to generate a polarizing and authoritative aura in the form of Roman Reigns. This process began back in 2015 when Roman won the … Read moreSmart business people always keep their eyes on their long-term vision

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Mark Henry’s Broken Skull Session with Steve Austin on the WWE Network and the Anatomy of “Getting Over”

July 13, 2020

Mark Henry pointed out a truth that is very evident in the wrestling business today. He mentioned one mindset in the business that many people use to have but unfortunately not many have today (a few – just not as many). It’s the unselfish nature to better the business by putting others over and not … Read moreMark Henry’s Broken Skull Session with Steve Austin on the WWE Network and the Anatomy of “Getting Over”

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WrestleMania Main Event Strategy

March 14, 2020

At this stage in WWE history, it really doesn’t matter anymore what WrestleMania match gets the main event spot because there’s such a high level of anticipation for the entire event. As long as fans are emotionally invested in the story the superstars are telling, it doesn’t matter where on the card the match is … Read moreWrestleMania Main Event Strategy

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WWE’s Superb Marketing Decision

March 9, 2020

It was a very smart marketing decision by WWE to not burn up people’s attention spans by announcing the major WrestleMania 36 plans for SmackDown over a month in advance and capitalizing while anticipation is hottest because of John Cena’s return. This will create as much anticipation for Mania as possible and give fans plenty … Read moreWWE’s Superb Marketing Decision

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